As a business Page, you can take advantage of special features designed to help you engage with potential customers on Facebook.

1. The CTA button

The button is the centre opportunity at the top of your Page. Make sure that your customers and clients are able to make contact with you either via phone or email.  You can even click out to your website or take bookings on your page if you would like.  If you’re looking to communicate, “Sign up” or “Send message” might be perfect. “Shop now” can help you identify immediate prospects. To change the CTA button on your desktop, hover your mouse over the default “Send message” button and click Edit.

2. Customize your tabs

Every Facebook page has basic tabs on the left-hand side, including About, Events, and Photos. You can rearrange these tabs and change them at anytime you like.  You can also remove tabs you don’t want on your page, like reviews.  If you don’t want to receive reviews, just go into settings in your business page. Click Templates and Tabs in the left column. Click Settings next to the tab you want to remove.  Click to select Off. Then click save.

Take it one step further and highlight your promotions, apps, custom landing pages, by creating a custom tab so your audience can check out your best features. You can work with a developer or use a Facebook Page app to create your custom tabs.

Templates & Tabs

3. Invite people who like your posts to like your page.

To invite people who react to your Page’s posts:

  1. Go to one of your Page’s posts.
  2. Click the reactions section of your Page’s post. This will show who has reacted to your Page’s post.
  3. Next to a person’s name, click Invite to invite the person to like your Page.

You can change these tabs to be in any order you like. You can also ad and remove different ones that you like or don’t like. Just go to page settings and select Templates & Tabs. And then select settings on the tab and change them to off or on.

4. Post videos

Another big way to boost engagement is with video content. Facebook is also making changes to how their algorithm measures people’s interest with videos. This means that videos will most likely appear first in some of your followers’ feeds.

First, 85% of Facebook users will end up watching videos with the sound off. This means that captioning your videos will be essential to engagement.

Captioned video ads can increase video view time by an average of 12%.

Second, 80% of users are annoyed when videos auto-play sound, so be sure that you’re setting up your videos correctly when you post.

5. Try Facebook Ad’s

Clearly, Facebook dominates in the B2C space (75% of marketers select it as their number-one choice). However, for B2B marketers, Facebook also grabs the most important slot, surpassing LinkedIn. Social Examiner Article

Marketers mostly plan on increasing their use of Facebook ads (67%), Instagram ads (53%), and Facebook Messenger ads (41%). A significant 73% said they have no plans to use Pinterest ads and 81% have no plans to use Snapchat ads.

Facebook ads are some of the most (if not the most) effective on the web. On Facebook, desktop ads have 8.1x higher click-through rates and mobile ads have 9.1x higher click-through rates than normal web ads

Thank you

Digital Marketing in Adelaide is not a new thing and is something that isn’t going away anytime soon. I will be trying to provide helpful marketing tips for both Social Media and Online advertising. If you would like to leave a comment below or send me a question on Marketing please feel free to do so.