Offering a comprehensive digital strategy

Digital Marketing / Social Media Management/ Lead Generation

About us

I am an imaginative Digital Marketer in Adelaide. I work with all types of industry. With over 20 years experience, what we are looking to create is a strong relationship with our clients and candidates and also nurture your business with a strong outsourced marketing partner. We help build a Digital Marketing and Social Media campaign to help take your business/firm to the next level. We are an agile firm and can work with SME to update or create a Social Media Strategy to help achieve your goals.

Our Services

Social Media Marketing

ENGAGE, RELATE & AQUIRE VISITORS THROUGH SOCIAL MEDIA MARKETING

Your potential customers are more social media savvy than ever before. This means that they need to be constantly engaged and to be provided the most relevant information in order to maintain your brand’s visibility and popularity.

When I establish or enhance companies’ social media presence, I make sure to learn about their target audience and the best possible ways of growing interactions in their online communities. My efforts are aimed mainly towards churning out result-oriented campaigns and providing better customer service.

After a period of time, I will scale what social media networks are working and what ones aren’t. In this process, I may suggest another social site or simply put our efforts into the platforms that are working for your company.

Social media marketing requires a strategic approach to engage your customer base and for ad campaigns on networks such as LinkedIn, Instagram and Facebook. Being a specialized social media consultant I am at excellent at executing social media campaigns and delivering impressive results to clients. I focus on targeted advertising that ensures your social media campaigns will be seen by customers who are interested in your product and/or service—making the most of your investment.

Content Marketing

Wouldn’t you like to be viewed as an authoritative source of information? The main purpose of content marketing is to distribute valuable content that will attract and retain a clearly-defined audience. The four main reasons that companies need content are risk mitigation, lead generation, lead nurturing and lead scoring.

Reading into the customer’s mind helps to deliver a better product and engages them at all stages of the customer buying journey. With the creation of buyer persona, content can be catered to your ideal customer’s interest.

With my expertise in research and my knowledge on the latest trends, wou will be able to reach out to a wide audience with the most appealing and informative content. There are a variety of content types we provide including blog posts, eBooks, templates, white papers, reports, infographics, and videos.

I can create content that we know will engage your target audience. I design content based on audiences’ proven interest in it, increasing the content-sharing possibilities. 

WANT TO RANK ON PAGE 1?

WE CAN HELP:

Search engine optimization requires a specific set of skills that not everyone possesses. Apart from mastering the ability to understand Google’s search engine algorithms, I understand companies’ requirements and build a successful SEO strategy to capture their audiences.

While PPC advertising may drive more revenue and social media marketing may be more imperative for your image, SEO needs to be the base of your online presence. SEO is also the most cost-effective digital marketing service that provides an impressive return on investment.

The click-through rate of the number one organic position on Google is over 35%. This dramatically drops to 13% if you’re in the second position. To put this in perspective, your competitor is going to get significantly more leads from ranking just one position higher, let alone if you’re not even ranking on page 1 at all.

My ultimate goal is to build a platform that enables your brand’s long-term success.

INSTANT RESULTS AND TRAFFIC AT A MANAGED COST

Google Ads (formerly known as Google AdWords) is a popular pay-per-click (PPC) online advertising strategy for many businesses around the Adelaide. I’ve been asked countless times by new and current clients ‘are Google Ads worth it?’. Unfortunately, it’s not a simple yes or no answer.

Just like any marketing strategy, considering Google Ads for your business has to start with a why followed by a what. Why do you want to advertise on Google? And what do you want out of it? Then you need to look into how you’re going to measure results.

While Google Ads is the largest and most widely used online advertising platform for businesses, it’s not right for everyone. The key to ongoing success with Google Ads is to a bit of trial and error, some hearty split testing and careful management and reporting.

Even though I have managed Google Ads for over 5 years now, no two accounts are the same. Which makes sense, because no two businesses are the same.

CP Consulting assisted my business in creating a social media strategy and platform to communicate with customers, prospective customers and candidates searching for their next career move. CP Consulting collaborated, listened and tailored their recommendations to best suit my market and brand positioning. It was a pleasure dealing with Anthony and his level of professionalism, prompt service and knowledge was exceptional. I would highly recommend any small to medium sized business to engage with CP Consulting if you too need assistance with digital marketing, social media, HR advice or recruitment. Xavier Miller

HR Specialist, XM Consulting

Anthony knows how to think outside the norm – cluey marketing ideas and standing out from the crowd is what you want when starting a business or expanding an existing one. Big thanks to CP Consulting for bringing things to life for my project! Zacharria Music

Owner

I was really impressed with his lightening quick understanding of our company brand and ability to produce original, clever and meaningful posts every week. He is brilliant at transforming our ideas into great social media marketing. We are now reaching a bigger audience with a more positive, engaging message. In a snapshot. There is absolutely nothing to lose and everything to gain by hiring Anthony today.

Mark Holloway

Owner, Tyrepower Holden Hill & Web Suspension

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Contact us

Anthony Caruso: M: 0402 280 529 or E: anthony@cpconsulting.co 

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